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---Article Reprint---
Progressive Joins InsWeb's Insurance Marketplace; Industry Pioneers Form Alliance To Provide Consumers Greater Choice
of Insurance Products, Full Electronic-Commerce

( Business Wire )

( BW)(INSWEB/PROGRESSIVE) Progressive Joins InsWeb's Insurance Marketplace; Industry Pioneers Form Alliance To Provide Consumers Greater Choice of Insurance Products, Full Electronic-Commerce

Business Editors/Technology Writers
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 20, 1998--The Progressive Corporation (NYSE:PGR), the nation's fifth-largest and one of the fastest-growing insurance companies, announced today that it will join InsWeb's insurance marketplace. Progressive will offer auto quotes in 48 states and motorcycle insurance quotes in 42 states. Additionally, Progressive will enable consumers visiting InsWeb to purchase its products completely online by providing instant quotes and electronic payment. This is the first time InsWeb users will be able to do full electronic commerce at InsWeb's insurance marketplace, and it represents the most significant
step to date in creating a nationwide e-commerce market for insurance. "The alliance between InsWeb and Progressive brings together two of the insurance industry's most innovative companies," said InsWeb's Kevin Keegan, President of the Insurance Services Group. "InsWeb and Progressive pioneered the concept of online insurance, and Progressive has reshaped the way the industry thinks about insuring consumers. Together, this powerful alliance is providing consumers exactly what they want: comparison shopping and the ability to complete the insurance transaction online." For Progressive, the agreement with InsWeb is consistent with its ongoing, successful effort to provide consumers with multiple ways to buy insurance, and it reflects the company's strong belief that product comparisons are beneficial for consumers. At its website (www.progressive.com), Progressive provides quotes for its own products, as well as those of several other carriers. "Progressive has long been a champion of comparison shopping, and we share InsWeb values in enabling consumers to make more informed decisions," said Allan Bauer, Internet Process Leader. "By making our products available at InsWeb, Progressive will reach a wider audience of online customers and strengthen our national distribution strategy."

About The Progressive Corporation The Progressive Corporation is a Cleveland-based insurance holding company. Its subsidiaries offer personal automobile and specialty property-casualty insurance and related services throughout the United States and in Canada. Progressive's Common Shares (symbol PGR) are listed on the New York Stock Exchange. About InsWeb Corporation InsWeb, the leading Internet insurance marketplace at www.insweb.com, helps consumers save time and money by providing free, multiple insurance quotes from a single form. InsWeb's 24 participating carriers offer auto, term life, homeowners, renters,
individual health and short-term medical insurance. In addition to comparison shopping, InsWeb also provides interactive tools and research capabilities that enable consumers to make more informed decisions. InsWeb is accessible at Yahoo!, Infoseek, E*Trade, USA TODAY Online, Microsoft Money 99, as well as other leading Web sites. InsWeb is headquartered in Redwood City,
Calif.